A versatile and results-driven E-commerce and Marketing Specialist with a strong foundation in journalism and digital strategy. With experience across media, retail, and beauty industries, she brings a unique blend of creativity, technical expertise, and strategic thinking to every campaign she leads.
She has successfully managed multichannel marketing initiatives, SEO optimisation, Google Ads campaigns, and client engagement strategies. Her ability to drive measurable growth – such as increasing organic traffic, ROAS, and social engagement – makes her a valuable asset to any brand seeking to elevate its digital presence. This candidate has also completed courses in Google Analytics & Ads Search, Content Marketing, Digital Marketing, and SEO.
Key Highlights:
- Performance-Driven Marketing: Increased organic website traffic by 25% and improved Google Shopping ROAS by 30% through targeted SEO and paid media strategies.
- Digital Strategy & Analytics: Developed and executed data-driven campaigns across Google Ads, email, and social media, resulting in a 35% boost in engagement and improved conversion rates.
- E-Commerce Management: Oversaw product listings, pricing, and SEO on Magento, contributing to a 15% uplift in online sales and enhanced user experience.
- Brand Growth & Community Engagement: Grew social media following by 2,000+ users and increased engagement by 20–35% through consistent content and community management.
- Client Acquisition & Retention: Secured high-profile clients such as VW, Huawei, and Checkers, contributing to a 15–20% increase in client acquisition at Media24.
